$(function() { 
    var so = new SWFObject('/media/player.swf','mpl','311','255','9');
    so.addParam('allowfullscreen','true');
    so.addParam('allowscriptaccess','always');
    so.addParam('flashvars', 'file=DSCN1696.flv&image=/media/preview-DSCN1696.jpg');
    so.write('movie');
});